IRENE SINO-CRUZ
Whether its for helping a neighbor or friend in need of extending a hand during calamities, the Bayanihan spirit runs deep in Filipinos, who are known for being warm, resilient, and generous.
The Light the World program offers a meaningful way for Filipinos to channel this generosity, impacting lives locally and globally. The program, an initiative by The Church of Jesus Christ of Latter-day Saints, invites people worldwide to “light the world” through small, meaningful acts of service and charitable giving. Through this program, participants are encouraged to spread kindness, love, and hope by supporting various causes that provide essential resources to those in need.
One of its most innovative features is the Giving Machines, vending machines with a twist. Each purchase is a donation to a local charity partner. One hundred percent of each donation supports the purchased items or essential needs of identified beneficiaries. The Church of Jesus of Latter-day Saints shoulders the administrative costs of the initiative.
Donors can choose items to support local families in need, including educational support and supplies, hygiene kits, and other essential resources. All proceeds from these purchases go directly to the chosen charities. They have the option to donate cash or through e-payment alternatives.
In Cebu, the Light The World Giving Machines was launched at the Robinsons Galleria Floor Atrium, S. Osmeลa-Gen. Maxilom Ave. Extension on November 16, 2024. This year, the Giving Machines in Cebu partners with Cebu Caritas, UNICEF Philippines, and Feed the Children, Inc. to help gather much-needed support for their target beneficiaries.
Those gracing the event included President Paul Johnson, Elder Michael B. Strong, Sister Cristin Strong, Jairus Aquino and Xia Vigor & Sis. Vera Matthews of The Church of Jesus of the Latter-day Saints; with Rev. Fr. Alex K. Cola, Jr. Executive Director, Cebu Caritas; Maida Salcedo-Mission, Corporate Fundraising Officer, UNICEF Philippines; Ofelia Cardeรฑo Country Director, Feed the Children Philippines as guests.
The Light The World Giving Machines are also located at the Ayala Malls Abreeza in Davao and the Ayala Malls Trinoma. These will be accessible until January 1, 2025.
The Light the World program is a reminder that generosity knows no borders and that even the simplest act of giving can create ripples of hope and happiness.